task:
As part of my university projects I had to make a campaigns for company that I should invent. Most people choose drinks or cars but I wanted to see what could be done about rape. I invented a company called “Rape Line” it could have been translated into any helpline but in my mind it was a unisexual rape helpline. So the adverts had to work in many ways.

The advert has a main line of the same of a person who would be the attacker or the victim and then a stapling for the helpline. It is two lines that saves explanation of what has happened and leaves it to the viewer to imagine what has happened. The first for the campagine would have been a unisexual name such as Sam. The phtos taken at night also give the limited persective.